Entries

The Edible Fashion Awards is Hawke’s Bay’s own spectacular wearable art event – a truly unique celebration of our region’s creativity, our innovative spirit and our identity as an exceptional food producer.

The Awards are an opportunity for aspiring and experienced designers to dream big, create something unique and experience the thrill of having their design showcased on the runway. Entry is free with categories from age 5 to adult.

Designs must be constructed from edible food items, imitation food items or food packaging in any combination and must reflect the 2019 theme WILD. We welcome the pushing of boundaries and encourage designers to use surprising materials in unique and interesting ways – essentially if you have a clever and creative design idea and can make a strong link to food, we’ll probably get excited about it.

The Awards can be entered as an individual or team and we encourage participation from school groups. For teachers interested in facilitating student entries, we have a dedicated schools liaison available to visit your school.

The deadline to register an entry for the 2019 Awards is Friday 14 June. Final design descriptions must be submitted by Friday 26 July and designers can continue to work on their design until preliminary judging on Friday 9 August. Finalists from each category will go through to the spectacular public show on Saturday 10 August.

For detailed entry information download the 2019 Entry Pack.

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This Year’s Theme: WILD

2019 designs must reflect the theme WILD.

This year we’ve also created sub-themes to inspire designers in each age group – WILD About Colour, WILD Creatures, WILD Habitats, WILD Future, WILD Passion. But in the spirit of inspiration, you are not limited to the sub-themes – if you have a fantastic WILD-inspired design that doesn’t fit the sub-theme for your age group, we say go for it anyway – take a walk on the wild side… your wild side.

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Useful information

Event Dates & Venue

Dates
Friday 9 August, 2019 - preliminary judging and Designer Showcase.
Saturday 10 August, 2019 - finalist rehearsals and Public Show.

Venue
Peak Vision Church, 568 Te Mata Mangateretere Road, Havelock North.

How to Enter & Entry Deadlines

Entry is free and open to all aspiring and experienced designers aged 5 to adult. Enter online from Wednesday 1 May, 2019.

The deadline to register an entry is Friday 14 June, 2019.
Final design descriptions must be submitted by Friday 26 July, 2019.
Designers may continue to work on their entry until preliminary judging on Friday 9 August, 2019.

Categories & Sub-Themes

Designers should enter their Age Group Category and may also enter the Jewellery & Accessory and/or Keep Hastings Beautiful Open Category with the same design. Designers, who do not wish to enter a full design may enter a jewellery and/or accessory only item into the Jewellery & Accessory Open Category.

Age Group Categories:
Nurture Category (Years 1-8, with unlimited help from an adult) - Napier City Council Nurture Designer - Theme: WILD About Colour
Junior Category (Years 1-6) - The Fruit Shop Junior Designer - Theme: WILD Creatures
Intermediate Category (Years 7-8) - Ribbonwood Cottages Intermediate Designer - Theme: WILD Habitats
Senior Category (Years 9-13, or up to age 17 if not in school) - Tremains
Senior Designer - Theme: WILD Future
Adult Category (Age 18 and above) – Clearview Estate Winery Adult Designer - Theme: WILD Passion

Open Categories:
Jewellery & Accessory Award - Unio Goldsmith & Gallery Jewellery & Accessory Designer - the best jewellery or accessory item
Keep Hastings Beautiful Award - the best use of recycled packaging and/or Hawke's Bay grown or manufactured food
Avant-garde Award - Papillon Boutique and Fortify Clothing Avant-garde Designer - judges selection to celebrate a design that is particularly experimental or innovative and pushes boundaries of what is accepted as the norm
Top Model Award - indulge Top Model - judges selection to celebrate the model, who most embodies confidence and sense of self on the runway
Supreme Award - Hastings Art & Culture Trust Designer of the Year - judged from the first place winners in each of the design categories
People's Choice Award - Sprouts In-Home Childcare People’s Choice - decided by public vote the week following the Awards

Design Information & Rules

Entry is open to all aspiring and experienced designers aged 5 to adult.
Designs must be constructed from edible food items, imitation food items or food packaging in any combination - we welcome the pushing of boundaries here.
Allowance is made for use of a base, but creativity and innovation in using only edible, imitation and packaging materials will be highly regarded.
We encourage designers to push the boundaries and use surprising materials in unique and interesting ways - essentially, if you have a clever and creative design idea and can make a strong link to food, we’ll probably get excited about it. Eg: past entrants have incorporated cutlery, serving dishes, animal products, harakeke, grocery bags, drinking straws, grocery receipts, drink bottle tubing etc.
New this year is the Nurture Designer category - this is to allow for young designers and adults (Mums , Dads, Aunties, Grandparents, cool neighbours, teachers etc.) to work together on a design, with no limit on the amount of adult involvement.
For the Junior, Intermediate and Senior Designer categories, some help from an adult is acceptable, however we expect youth designers to come up with their own design concept and if more than a quarter of the work is completed by an adult, the design must be entered in the Nurture or Adult Designer category. We reserve the right to move a design into either of these categories during preliminary judging.
We reserve the right to limit the number of entries per school if capacity is reached in any category.
Designs must not exceed 2m in height, 2m in length and 1.5m in width.
Designers may model their own design or have another person model it for them.
Judges’ decisions are final and no discussions shall be entered into.

Judging Criteria

The judging panel will assess designs based on five criteria:
1) Artistic Vision - the overall artistic vision and impact of the design
2) Creativity / Originality
3) Reflection of Theme - “WILD”
4) Use of “Edible” materials
5) Standard of workmanship

Additional judging criteria for Open Categories:

Jewellery & Accessory Award - the best jewellery or accessory item
Keep Hastings Beautiful Award - the best use of recycled packaging and/or Hawke’s Bay grown or manufactured food
Avant-garde Award - judges selection - to celebrate a design that is particularly experimental or innovative and pushes boundaries of what is accepted as the norm
Top Model Award - judges selection - to celebrate the model, who most embodies confidence and sense of self on the runway
Supreme Award - judged from the first place winners in each of the design categories
People’s Choice Award - decided by public vote the week following the Awards

Schedule & Other Important Information

Registration, preliminary judging and the Designer Showcase will take place during the day and evening on Friday 9 August, 2019.
Preliminary judging will consist of two rounds. First, designs will be modelled in static display, allowing judges to see the workmanship up close and to chat with the designer. Second, designs will be modelled on the runway in a Designer Showcase, allowing judges to see how the design moves and its visual impact from a distance.
If you are selected as a finalist for the Public Show, you and your model must also be available during the day and evening on Saturday 10 August, 2019.
All entrants will be provided with further information in July, including confirmation of the tentative schedule listed below, as well as detailed instructions for registration and preliminary judging.
Ticketing for Friday 9 August, 2019 is by door sales only - $10 for Adults and $5 for 16 and under.

Tickets

Tickets for the Public Show on Saturday 10 August, 2019 will go on sale from mid-June 2019 and can be purchased here or in person at Havelock North, Hastings or Napier iSites.

Ticketing for the preliminary judging rounds and Designer Showcase on Friday 9 August, 2019 is by door sales only - $10 for Adults and $5 for 16 and under.

Further Information

If you have a burning question and haven't been able to find the answer on our website, please contact us on info@ediblefashionawards.co.nz or 022 108 5696.