Entries

Entries

2021 Edible Fashion Awards: Press Release November 15

Due to the ongoing uncertainty and challenges posed by Covid-19, the 2021 Edible Fashion Awards will now take place in a revised format and will no longer include a public show with live audience on 9 December.  

The public will have the opportunity to vote for our 2021 People’s Choice Award (details coming soon) and to view a selection of finalist designs in exhibition at the Hastings Community Arts Centre, 106 Russell Street South from 24 January to 5 February 2022.

 

The Edible Fashion Awards is Hawke’s Bay’s own spectacular wearable art event – a truly unique celebration of our region’s creativity, our innovative spirit and our identity as an exceptional food producer.

The Awards are an opportunity for aspiring and experienced designers to dream big, create something unique and experience the thrill of having their design showcased on the stage. Entry is free with categories from age 5 to adult.

Designs must be constructed from edible food items, food by-products, imitation food items or food packaging in any combination.  We welcome the pushing of boundaries and encourage designers to use surprising materials in unique and interesting ways – essentially if you have a clever and creative design idea and can make a strong link to food, we’ll probably get excited about it.

The Awards can be entered as an individual or team and we encourage participation from school groups. For teachers interested in facilitating student entries, we have a dedicated schools liaison available to visit your school – please contact us at info@ediblefashionawards.co.nz to enquire about a visit.  You can also download our 2021 Schools Presentation.

2021 Entry Information
The deadline to register an entry for the 2021 Awards is Wednesday 7 July for school groups and Monday 26 July for individuals.  Final design descriptions must be submitted by Wednesday 11 August and designers can continue to work on their design until judging on Tuesday 7 December.

Our 2021 Entry Pack provides detailed information on how the event works and will inspire you to begin thinking about your 2021 design.

entries-image-2
entries-image-1

This Year’s Theme:
ART in Motion

2020 designs must reflect the theme ART in Motion.

This year we’ve also created sub-themes to inspire designers in each age group – WILD About Colour, WILD Creatures, WILD Habitats, WILD Future, WILD Passion. But in the spirit of inspiration, you are not limited to the sub-themes – if you have a fantastic WILD-inspired design that doesn’t fit the sub-theme for your age group, we say go for it anyway – take a walk on the wild side… your wild side.

Useful information

Dates
Tuesday 7 / Wednesday 8 December, 2021 - preliminary judging and Designer Showcase.
Thursday 9 December, 2021 - finalist rehearsals and Public Show.

Venue
Opera House, Toitoi Hawke's Bay Arts & Events Centre, 101 Hastings Street South, Hastings.

Entry is free and open to all aspiring and experienced designers aged 5 to adult. Enter online from Wednesday 16 June, 2021.

The deadline to register an entry is Wednesday 7 July, 2021 for school groups and Monday 26 July, 2021 for individuals.
Final design descriptions must be submitted by Wednesday 11 August, 2021.
Designers may continue to work on their entry until preliminary judging on Tuesday 7 / Wednesday 8 December, 2021.

Theme:

In past years we have asked designers to create within a theme such as “Fantastical”, “Myth & Legend”, “Peace, Love & Diversity”, “WILD” or “Art in Motion”.

For 2021 we have decided to throw things wide open. There is no theme! Other than the fact that designs must be constructed from “Edible” inspired materials, there are no limits! Designers can draw inspiration from absolutely anywhere and anything. Let your creative juices flow! We are excited to hear the story of your design, your artistic vision, your inspiration.

Teachers have the flexibility to fit participation in Edible within existing inquiry units. We encourage designers to think about different points of inspiration. Are you interested in designing for the fashion runway or are you inspired to create a character that you imagine coming to life on a movie screen? Does your inspiration come from a particular shape or perhaps a specific colour or colours; a period in history; a specific material - perhaps one you can experiment with manipulating in multiple different ways or one you have grown, or created in the kitchen? Are you inspired by your own culture, or perhaps another culture you have experienced or would like to research? Your idea might be sparked by a story you have read; a place you have visited; a piece of art you have seen; a message you want to share; something you love to do. Surprise us!

Categories

Designers should enter their Age Group Category and may also enter the Jewellery & Accessory and/or Keep Hastings Beautiful Open Category with the same design. Designers, who do not wish to enter a full design may enter a jewellery and/or accessory only item into the Jewellery & Accessory Open Category.

Age Group Categories:
Nurture Category (Years 1-8, with unlimited help from an adult) - Sight & Sound Services Nurture Designer
Junior Category (Years 1-6) - Napier City Council Junior Designer
Intermediate Category (Years 7-8) - Indelible Creative Studio Intermediate Designer
Senior Category (Years 9-13, or up to age 17 if not in school) - Tremains Senior Designer proudly supported by Bronwyn Grant
Adult Category (Age 18 and above) – Clearview Estate Winery Adult Designer

Open Categories:
Jewellery & Accessory Award - Unio Goldsmith & Gallery Jewellery & Accessory Designer (Junior - Years 1-8 and Senior - Years 9 to Adult) - the best jewellery or accessory item
Keep Hastings Beautiful Award proudly supported by Hastings District Council - the best use of recycled packaging and/or Hawke's Bay grown or manufactured food
Avant-garde Award - Ribbonwood Cottages Avant-garde Designer - judges selection to celebrate a design that is particularly experimental or innovative and pushes boundaries of what is accepted as the norm
Top Model Award - essence Top Model - judges selection to celebrate the model, who most embodies confidence and sense of self on the runway
Supreme Award - Hastings Art & Culture Trust Designer of the Year - judged from the first and/or second place winners in each of the design categories
People's Choice Award - People’s Choice - decided by public vote the week following the Awards

  • Entry is open to all aspiring and experienced designers aged 5 to adult.
  • Designs must be constructed from edible food items, food by-products, imitation food items or food packaging in any combination - we welcome the pushing of boundaries here.
  • Allowance is made for use of a base, but creativity and innovation in using only edible, imitation and packaging materials will be highly regarded.
  • We encourage designers to push the boundaries and use surprising materials in unique and interesting ways - essentially, if you have a clever and creative design idea and can make a strong link to food, we’ll probably get excited about it. Eg: past entrants have incorporated cutlery, serving dishes, animal products, harakeke, grocery bags, drinking straws, grocery receipts, drink bottle tubing etc.
  • The Nurture Designer category is to allow for young designers and adults (Mums , Dads, Aunties, Grandparents, cool neighbours, teachers etc.) to work together on a design, with no limit on the amount of adult involvement.
  • For the Junior, Intermediate and Senior Designer categories, some help from an adult is acceptable, however we expect youth designers to come up with their own design concept and if more than a quarter of the work is completed by an adult, the design must be entered in the Nurture Designer category (if the youth involved is in Years 1-8) or in the Adult Designer category (if the youth involved is in Years 9-13). We reserve the right to move a design into either of these categories during Preliminary Judging.
  • We reserve the right to limit the number of entries per school if capacity is reached in any category.
  • Designs must not exceed 2m in height, 2m in length and 2m in width.
  • Designs must be able to move safely on the stage without assistance. We welcome the pushing of boundaries, but we reserve the right to remove a design from the showcase for Health & Safety reasons - if this situation arises, the decision of our Event Management staff is final. If you are considering using wheels or other attachments as part of your design, please contact us to discuss in advance.
  • Designers may model their own design or have another person model it for them.
  • Edible Fashion Awards staff, contractors and their family may enter a design, but Judges and their family may not.
  • Judges’ decisions are final and no discussions shall be entered into.

The Edible Fashion Awards celebrates Hawke’s Bay – our unique connection to food and our innovative and creative people. The idea of considering food as a design material is what Edible grew from and it’s this idea that has resulted in some mind-blowing designs over the years. It’s this idea that has also made the event completely unique and wildly different to any other wearable art or fashion event in the country.

Values around accessibility, cultural inclusivity, the sustainability of our planet and healthy eating are very important to us. We love that Edible sparks discussion around some of these issues, particularly with our young people and we want all members of our community to have an opportunity to participate in the event. Designs do not have to cost a lot of money – we encourage designers to think about sourcing recycled materials, or food by-products that might otherwise be wasted or end up in a landfill: previous winning designs have been made from mushroom skins, crayfish shells, fish skins, biodegradable cutlery, harakeke, woven plastic grocery bags, fishing net and egg shells for example. We also encourage designers to draw inspiration from their own diverse cultures and traditions and to design in a way that is aligned with their values – if creating or modelling a garment made from food is not aligned, there are many other options.
The judging panel will assess designs based on four criteria:
1) Artistic Vision - the overall artistic vision and impact of the design
2) Creativity / Originality
3) Use of “Edible” materials
4) Standard of workmanship


Additional judging criteria for Open Categories:
  • Jewellery & Accessory Award - the best jewellery or accessory item
  • Keep Hastings Beautiful Award - the best use of recycled packaging and/or Hawke’s Bay grown or manufactured food
  • Avant-garde Award - judges selection - to celebrate a design that is particularly experimental or innovative and pushes boundaries of what is accepted as the norm
  • Top Model Award - judges selection - to celebrate the model, who most embodies confidence and sense of self on the runway
  • Supreme Award - judged from the first place winners in each of the design categories
  • People’s Choice Award - decided by public vote the week following the Awards


  • Preliminary Judging and Designer Showcase will take place on Tuesday 7 & Wednesday 8 December, 2021. A detailed schedule for the Tuesday and Wednesday will be confirmed in mid-November, following the registration deadline when we will have information on entry numbers.
  • Preliminary judging will consist of two rounds. First, designs will be modelled on the runway in a Designer Showcase, allowing judges to see how the design moves and its visual impact from a distance. Second, designs will be modelled in static display, allowing judges to see the workmanship up close and to chat with the designer.
  • If you are selected as a finalist for the Public Show, you and your model must also be available during the day and evening on Thursday 9 December, 2021.
  • All entrants will be provided with further information in November, including confirmation of full schedule, as well as detailed instructions for registration and preliminary judging.
  • Ticketing for Tuesday 7 and Wednesday 8 December is by door sales only - $5 per person, 5 & under Free. Check back in November for a detailed schedule.

Tickets for the Public Show on Thursday 9 December, 2021 will go on sale from mid-July 2021.

Ticketing for the Preliminary Judging rounds and Designer Showcase on Thursday 7 / Wednesday 8 December, 2021 is by cash door sales only - $5 per person, 5 & under Free. Check back in November for a detailed schedule.

If you have a burning question and haven't been able to find the answer on our website, please contact us on info@ediblefashionawards.co.nz or 022 108 5696.

Winners Gallery

A huge thank you to our sponsors…

Follow us

Subscribe for updates

Be the first to know about entries and Awards information

We respect your privacy and do not give or sell your email to anyone